![]() Runtz offerings made by Cookies have been kept fairly minimal with a few phenotypes falling under its official umbrella: ![]() Since 2018, the Runtz strain has grown quite the family tree, and the OG strain has parented dozens of unique and popular strains. It's typically a pretty balanced hybrid and offers effects ranging from euphoria and relaxation to cerebral stimulation. Runtz's small-medium frosty buds are also a visual treat, ranging in color from bright greens to pinks and purples to nearly black depending on when and how it's grown. The culmination of Gelato and Zkittlez genetics produces a flower that is sweet as candy and overtly fruity but unmistakably complex with undertones of creaminess and gas. It's a cross of Grape Ape and Grapefruit and has passed its fruit-forward identity on to Runtz. Zkittlez is known for offering an eruption of fruitiness both on the nose and on the palate. ![]() “It's the Gelato strain that is responsible for its distinctive look and flavor with its unmistakable creamy, gassy taste." “I didn't breed Runtz, but my genetics created the unique and powerful strain," Jai Chang (also known as Jigga), Cookies co-founder and Gelato breeder, told Weedmaps. A cross between Gelato and Zkittlez, Runtz has managed to capture the subtleties that make its parents great. With a slew of awards under its belt, the OG Runtz strain owes a lot to its solid genetic parentage. What are Runtz's effects and how does it smoke? Runtz might have been hard to find outside of SoCal for a minute, but as part of the rapidly expanding Cookies franchise, the strain is making its way across the US with international stores in Israel and soon Canada. When Runtz's boutique growers could not keep up with demand, the strain was officially added to the Cookies lineup in 2018, allowing them to make use of the company's infrastructure to ramp up cultivation. And outside of the official crew, there are over 50 songs named after the strain and well over 100 featuring Runtz in the lyrics. Between the two of them, there are over a dozen songs featuring the strain. Rapper Nero - credited for the White Runtz phenotype - soon started offering lyrical support to the Runtz crew. Rapper Yung LB, who is now almost synonymous with the strain and coined the catchphrase “Runtz yo life up," got the word out through his lyrics and social influence. Cookies can perhaps be credited as the brand that refined cannabis marketing through music, and harnessing the power of rap has solidified a long line of Cookies strains: Khalifa Kush, Girl Scout Cookies (now GSC), and Sherbet among some of the earliest. The Runtz crew already had ties to the Cookies fam, a widely known international cannabis and lifestyle brand with rapper Berner at the helm, and took a page from his book when it came to introducing Runtz to California. When it comes to marketing cannabis, celebrity association and rap lyric references are two of the most effective ways to get a new strain out there. If you trace the level of interest on Google, it seemed that Runtz really hit the public scene in March 2018, and by utilizing a tried-and-tested marketing approach, the strain's popularity soon blew up. Rounding out their team with LA-based rapper Yung LB, the trio soon came to be known as the “Runtz Crew." After a soft premier of the strain at the December 2017 Santa Rosa Emerald Cup - which included three pounds of Runtz, 1,000 t-shirts, and five models - Runtz started to get noticed. ![]() When naming the new strain, the two decided to play off the unmistakable fruity aroma, the bud size, and its Zkittlez parentage and quickly landed on the popular '80s-era fruit-shaped candy by Nestle. The new strain creation had a trifecta they knew would set it apart: look, smell, and flavor. “I feel like Runtz took it to a whole other level of candy." You have to check all the boxes," Bama told Leaf Nation. “To make a legendary strain, it has to be something new. When it came time to sample two phenotypes, #3 and #7, they knew within minutes they were on to something big. Runtz is what happened when Ray Bama and his partner Nick decided to cross Cookies' Gelato genetics with Dying Breed Seeds' Zkittlez. White, pink, purple, and even banana - the OG Runtz strain has morphed and multiplied, but where did this strain come from? How did it become so popular? And how many Runtz strains are there today? It's one of the most searched strains of all time, mentioned in well over 100 rap songs, and its popularity continues to grow. Today you can find it everywhere from Seattle to Tel Aviv. Since making a splash in Southern California in 2018, love for the Runtz strain has spread far and wide. ![]()
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